The Artaholics


Straddling the worlds of Art, Technology and Experience are the 3 musketeers who intend to play a pivotal role to take Animation onto a different level altogether. Having more than 2 decades of experience each, and witnessing the evolution of Animation since its early inception, the three of them share hundreds of Commercials, Animated Features, multiple Long Format TV Series and handful of DVDs between them.


Shrirang Sathaye

There’s Art and then there’s Shrirang. Coming from a clan of well-bred Artists (his father is a well known graphic designer and an ex-professor and his mother studied painting), the passage of rites into this profession was a mere formality. Armed with an Applied Art degree from the premier J.J. Institute, Mumbai and further strengthening it with a Visual Communication from IDC, IIT Powai; there was no looking back for this young lad.

A summer course at IDC in 1986 and a valuable stint with the legendary ‘Ram Mohan’ - one of the pioneers of Indian Commercial Animation, and Shrirang knew that Animation was his true calling. He is a well respected 2D animator and has designed, supervised and directed many award winning films in the past 25 years; be it TVCs, Episodic series, Music videos or Full length features.

The last decade saw Shrirang completely immersed in the world of 3D animation with a firm belief in the splendid blend of Art and Technology.








Suhail Merchant

Eat, Sleep, Drink & Breathe Art; something which perfectly connotes Suhail Merchant. Since his school days he was fascinated by the innovation and application of Arts in every sphere of life. Having graduated from J.J. School of Arts, Mumbai with a Fine Arts degree in 1985 and working with the father of Commercial Animation Ram Mohan; propelled Suhail into the amazing world of Animation. Also an avid musician, bodybuilder and biker.

His repertoire includes working on hundreds of Cel Animation Commercials from as early as 1984, while learning relentlessly from the Traditional as well as the Digital Art. Suhail’s experience now spans across Art direction to Animation direction and Direction, with a special inclination towards Set designs, Layouts and Look development.






Mehul Hirani

Art supremus is the motto by which Mehul Hirani lives every second - right from his graduation days, while studying Commerce at the reputed Narsee Monjee College, Mumbai followed by a Diploma in Business Management from NMIMS. “Solution enabler” as he likes to address himself, Mehul loves to interact with people, conduct workshops, train people and participate in juries.

Started his professional journey as a programmer with a private firm; landed a job in 1994 as a trainee CG Artist in Crest Communication Studios Ltd. – one of the pioneers in this field. He learned the tricks of the trade quickly and in no time excelled in CG Production, with his latest stint being the Chief Creative Officer of Crest Animation Studios. Having understood the importance of Animation at the very onset, Mehul strikes a perfect balance between Art, Production and Technology aspect of a studio.

With an impeccable track record of handling and executing international projects as Supervisor and Creative Director, the past 18 years in Animation has been a riveting and challenging experience for Mehul. His programming expertise proved to be of much use, when he designed an entire Project Management and Asset Management system at Crest, which is now its backbone.






Parvez merchant

Business development and International marketing.